Introducing HHNA New
Landmark District Logo
                                Introducing HHNA New Landmark District Logo























      The HHNA Board is pleased to announce the winning Landmark District Logo.  
     This entry was submitted by our neighbor Angela Contreras on N. Mar Vista Ave.


















We received 26 different logos for consideration as the new HHNA Landmark District Logo.  The large number
of creative and very well thought out logo designs submitted for consideration were impressive.  This  
wonderful collection of entries were all submitted from neighbors within our neighborhood and is a testament to
the great neighborhood we are all fortunate to live in.  The HHNA Board will work with the artist to finalize the
logo to ensure clarity for signage.  

All entries are shown below.  The top 4 entries received 75% of all the votes.  Runner - ups in the selection
process by popular vote:

     2.  Entry C by
Patricia Wines     (E. Howard St.)
     3.  Entry K by
Steven Abeyta     (N. Mar Vista Ave.)
     4.  Entry P by
Frank Ferguson  (E. Topeka St.)



Selection process:

All logos submitted for consideration were posted to the HHNA website to enable all entries to be viewed by
neighbors throughout the Historic Highlands.  Each address within the HHNA was given
one vote (included
both Pasadena and Altadena residents).  Voting was done through the website, beginning October 1st, 2008
and concluded October 14th, 2008 at midnight.  The HHNA Board reviewed the results and made the final
decision based on majority of votes.

Objective of HHNA Logo:

  •  To create a unique identifier for the neighborhood, and the Historic Highlands Landmark District.

  •  To enable the Historic Highlands Landmark District's boundaries to be identified.

  •  To create a symbol which further bonds the HHNA community together.

  •  To reinforce the historical heritage and character of the neighborhood.

  •  The logo may be used by the HHNA for the Home Tour, advertisement, business correspondence, fund
    raising or other events.


                                  
Entry A:  

I tried to use a format with clean lines and a brown/cream color
pallet, much like you would expect to see in a craftsman style
home. The font is an Old Bookman style, which I find fitting for
that same reason. It's very "earthy", which is one way I
describe the asthetic of the neighborhood (there are so many
trees).

The railroad sign is to commemorate/immortalize David
MacPherson who was the Santa Fe railroad design engineer.
The oranges are to commemorate/immortalize Ezra Dane, who
was an orchardist. The roses seem to be the symbol of the
Pasadena/Altadena area, so it's fitting to include them as well.
Entry - E:  

The entry is intended to represent the green, woodsy aspects
of the District.  
Entry - B:

This logo celebrates the merging of architecture and nature.  
The left side displays a mountain outline, as well as a an
illuminated lamp post that is characteristic of some streets in
our neighborhood.  The right side displays a historic style
home blending out of the mountain and a camphor tree
growing from the outline of the architecture.  The logo type is
Chelsea which incorporates a Craftsman style type.  The  
border is a Dard Hunter style with the familiar 3 dots at the
corners. This logo would be especially easy to represent on a
sign because of its high contrast.  It could also be displayed as
off-white outline on brown background. Either color would be
easy to see at night or from a distance.
Entry- D:

There is a little history that comes with this design.  It was taken
from my front porch light fixture at 1325 E. Lexington.  I believe the
fixture was made custom in the area by a local shop or Craft
Person.  It came with the house when I moved in around 20yrs past.
Entry - C:  

This logo represents the beauty of our natural landscape and
how our neighborhood architecture assimilates into it.  The
design is represented in a stained-glass framework with the
architecture reflecting the shape of the mountain behind it.  
The camphor tree in the foreground is typical of our shady
streets.  The Chelsea logotype is characteristic of Arts & Crafts
style.   A pink-orange sky brings warmth to the landscape and
casts the mountain in the distinctive purple sunset hue that we
enjoy each evening in our neighborhood. This logo would be
especially beautiful in print because of the colors found in
nature.  On a street sign it would be an excellent
representation of the look and feel of our neighborhood.
Larger views of logos with a brief comment from each artist.
Entry - F:

"In developing this design, I was trying to capture the dominant
visual themes and colors to be found in our area, both in nature
and in the architecture of the homes.  The foreground is, of
course, dominated by trees, with the design meant to suggest the
oak trees that line the streets throughout our area. The backdrop
represents the San Gabriel mountains , both the foothills and the
higher mountains in the range, which are visible from the Historic
Highlands and which frequently take on a purple hue at dusk.  The
framing of the trees, with thick bars above and below the frame,
suggests the craftsman-style architecture found in so many homes
in this neighborhood. The trees overlap the frames, suggesting
how the natural feel of the neighborhood influences the homes to
be found here."
Entry - G:  

This design is based on the architecture of
Historic Highlands. This rough sketch of a
craftsman/river rock trellis mirrors many of the  
architectural details found on many of the
historic homes. This concept if chosen, would be
illustrated in a much tighter and more finished
form.
Entry - H:  

This design plays off the architecture of the
windows from craftsman homes.
Entry - I:

This design pick ups an arts and crafts style
frame and incorporates the acorn from the oak
trees in the neighborhood.
Entry - J:

These three design are based on a craftsman
style design incorporating different  types of
plant life from the neighborhood, i.e. Acorns/Oak
trees are everywhere in the Highlands.
Entry - K:

In an effort to recreate and reinforce
the historical character of my
neighborhood– Pasadena’s Historic
Highlands, I have utilized design motifs
that are unique to the logo solution.

The Spanish and Craftsman style
influences, beautiful ornamental
wrought iron, Pasadena’s Roses and,
the historic district’s community
boundaries, are the main design
anchors of my logo contributions.

I have infused my designs with these
influential landmark characteristics that
capitalize and build on their effective
use of heritage, in a contemporary
graphic manner.
Entry - L:
Entry - M:

This historical scroll depicts the legal
status, hard fought (hence the frayed
edges) and admirably won, of the current
HHNA standing, with mountain horizon and
lush tree denoting the view & quiet
splendor of our cherished neighborhood.
This entry was drawn by hand with only
pens and pencil.  If chosen copy could be
improved.
Entry - N:
Entry - O:

The picture is symbolic of the
charming craftsman homes that
make the Historic Highlands so
unique.
Entry - P:

The historic highlands started off as an
orange grove.  I thought it appropriate
that this humble beginning be
immortalized with our logo.
Entry - Q:

The Gingko was a prominent turn of the
century tree. On our street, Topeka we
have two examples of 100 year old trees,
a female and a male both the columnar
variety.  The Gingko has been
discovered among fossils.  I would say it
is "Historic".  Also the leaf is a common
pattern in Victorian, Craftsman and
Spanish colonial design.
Entry - R:
Entry - F:

"In developing this design, I was trying to capture the dominant visual themes and colors to be
found in our area, both in nature and in the architecture of the homes.  The foreground is, of
course, dominated by trees, with the design meant to suggest the oak trees that line the streets
throughout our area. The backdrop represents the San Gabriel mountains , both the foothills
and the higher mountains in the range, which are visible from the Historic Highlands and which
frequently take on a purple hue at dusk.  The framing of the trees, with thick bars above and
below the frame, suggests the craftsman-style architecture found in so many homes in this
neighborhood. The trees overlap the frames, suggesting how the natural feel of the
neighborhood influences the homes to be found here."

Angela Contreras